The
Work

Experience design & spacial

Isn’t every creative act really experience design? The principles for physical and digital UX are nearly identical. In the built world we tap more directly into the emotional lives of our audiences and give them a world to explore. While in the digital world we access metrics and analytics to guide the goal setting in distinct ways. Either way it is one part theater and one part behavioral economics – the fun stuff.

Systems thinking • User-centric design • Experience mapping • Production design • User testing • Design for production • Organization design