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WIRED Magazine as for a storefront design that merged the window shopping with digital purchasing in a first of its kind retail experience. We concepted and designed a cutting edge activation on the street in Soho that leveraged touch recognition technology, machine vision processing, and motion sensors to create a holiday-shopper-stopping experience. The storefront experience was a huge success receiving media attention and massive sales across the blended physical/digital experience.

Services

  • Creative direction

  • Spacial design

  • Interaction design

Contributor

  • Devin Mcgarth, Art director 

  • Lucas Chung, spacial design 

  • Joshua Davis, Digital design

  • Lucy Matchett, Creative technology