Welcoming the world with industrial vision

The 2016 Rio games was a huge opportunity for GE to host and educate global business leaders in for the Olympic competition. We were asked to create a physical space in one of GE’s largest industrial production sites in Brazil that could be a platform for new storytelling media and engaging live activities. Using VR, game design, generative art, we delivered a wildly popular experience spotlighting how GE was building a new world around advanced manufacturing.