STRATUM RECAPTURE BIN
CSDS CORPORATE PARTNERSHIP TO RECAPTURE PAPER CUP WASTE STREAM
While working at the Center for Sustainable Design Studies at the Pratt Institute we partnered with Starbucks, Duro bag, and Global Green USA to work to accomplish paper cup waste recapture. For this project I was designing and managing a team of industrial designers, graphics designers, and environmental management students.
Our responsibilities included all aspects of observation, research, design, production, and testing.
It was important to design for a highly branded environment and capitalize on customers’ established habits and modes of using the retail space. We chose to design a flat packable pop up can-cover that was made of recyclable cardboard so it could re-enter the same waste stream as the paper products we were reclaiming.
Signage and store flow were also important elements to instill in the system. We tested our design at the New School Café and I presented the findings at a paper recapture industry conference in the spring of 2010.
