Clarifying
complexity
Navigating
ambiguity
Uniting
disciplines
For Customer-Centric Brands, Civic Orgs, & Values-Led Companies
SERVICES
Innovation Design
Experience Strategy
Creative Leadership
🔒 Product & Service Innovation for Honda
Developed eco-system approach in the world of changing transportation
ArticleGroup.Org
Grew an Impact Agency from idea to $3M
Labour Protection Network Thailand
Built capacity and developed brand strategies to combat slavery at sea
GoUnicode Myanmar
Unlocking the power of community to face the 21st century
Adobe #withMalala
Gave a global empowerment movement a traveling home
🔒 Human-centered design at Verizon
Brought HCD & accessibility to a national leader
Article Group
Transformed a small player into a multi-million dollar category leader
I design with systems in mind and people at heart. My work lives at the intersection of research, storytelling, experience, and product — shaping things that make life more usable, more meaningful, and more equitable.
What drives me is solving real problems with clarity, creativity, and care. I've led design strategy and creative direction for global brands, early-stage ventures, NGOs, and civic institutions, moving from insight to impact across physical and digital platforms.
Human-centered design, for me, isn't just a method. It's a way to bridge disciplines, pulling together culture, aesthetics, systems logic, and empathy to connect human need to long-term value. Increasingly, that work is accelerated by custom AI-integrated workflows I've built into my practice. Not as a shortcut, but as a way to hold more complexity, move faster between insight and concept, and spend more time on the thinking that actually requires a human.
I thrive in complex collaborative spaces where ideas get tested, strategy gets tangible, and design earns its place by delivering on business goals.
Creative & Insight
Problem Identification
I help teams figure out what’s really getting in the way, not just what’s loudest.
I bring different voices to the table early so we see the full picture.
A well-framed problem opens the door to all kinds of creative solutions.
Empathetic Service Design
I mix design know-how with real human understanding.
I work with communities, not just for them, so the end result actually fits.
My background lets me connect big ideas to real-world needs.
Brand Design & Innovation
I help organizations show up in ways that feel clear, bold, and true.
I’ve worked with companies and communities to build brands people trust.
Innovation means backing up our ideas with real action.
Cross-Disciplinary Collaboration
I help different kinds of experts work better together.
I’m good at translating between strategy, design, tech, and community needs.
When teams trust each other, we get better results and more meaningful work.