NikeLab retail Strategy & Design Playbook

Services

  • Brand strategy

  • Experience strategy

  • Concepting

  • Experience design

  • Spacial design

  • Merchandizing planning

  • Fixture design

Agency

  • Sub Rosa

Contributors

  • Asen Arsen

  • Katy Miller

  • Jon O’Conner

  • Natalie Smith

  • Lucas Chung

  • Matt Lowe

THIS DOCUMENT PROVIDES STRATEGIC RATIONALE AND RECOMMENDATIONS FOR THE PLANNING AND DESIGN OF NIKELAB RETAIL STORES. ITS RESEARCH-DRIVEN INSIGHTS AND STRATEGIC DIRECTION WILL ARM THE NIKELAB -TEAM TO BRING THE BEST OF NIKE FORWARD AT BRICK AND MORTAR.