Powerfully
dyslexic.

I was born during the rainy season of 1981 in Los Angeles, much of my formidable years were spent in the back of a 1978 Chevy Impala station wagon, criss-crossing the interior of America. Those long drives fueled a lifelong fascination with human systems—the ways we live, interact, and move through the world. For the past 20 years, New York has been home, where I’ve built a career weaving together design, philosophy, strategy, story telling, production, communication, and advocacy into a practice rooted in innovation and impact.

My career has been a winding trip in product design, media, brand, experiential marketing, advertising creative, and big ideas. I studied design in Scandinavia and experience design in New York. I worked in sustainable product design in South America, brand experience in North America, ethnographic research in East Asia. At my core, I am an industrial designer and strategist, focused on creating innovative, meaningful, and scalable solutions. My work sits at the intersection of aesthetics, commerce, and culture. But more importantly, it exists within a broader imperative: to reimagine how design and strategy can drive social equity and environmental sustainability. The design world often talks about solving problems, but I see my role as helping organizations and communities ask better questions—questions that inspire deeper, systemic change.

A Dual Approach

With over a decade of experience spanning human impact and consumer-driven work, I bridge organizational goals with community needs. From building internal processes to designing public-facing products and services, my approach prioritizes deep collaboration and insight-driven solutions. For me, success is measured not just by solving a challenge, but by the ripple effects that amplify impact—improving lives, reshaping perceptions, and driving lasting momentum.

Driving Systems Change

Design alone isn’t enough—it must work hand-in-hand with advocacy. I thrive in partnerships with NGOs, governments, and socially-driven organizations, building tools and strategies that reflect the lived realities of the people they serve. Translating between stakeholders, connecting disciplines, and turning big challenges into actionable strategies is where I do my best work.

Defining Success

For me, success is about crafting impactful work that aligns with my values. It’s reducing harm, improving lives, and advancing systems that center human and environmental well-being over short-term wins. I’m seeking opportunities with organizations that embrace this vision, where I can use my creativity and systems thinking to make a real difference.

I’m not just designing products or processes—I’m designing pathways forward. By connecting perspectives, bridging human and organizational needs, and challenging the status quo, I aim to build a more equitable and sustainable future.