We designed and developed a touring interactive experience to target young female creators and storytellers and raise awareness for the worldwide need for increased girls’ education. The Malala Fund was at the center of the effort, their ongoing campaign get more of the world’s young women educated story inspired thousands of online submissions with #withMalala. The activation offered stations for creating visual calls to action, large scale digital displays for submitted work, educational areas, and a recording both to capture conversations between young people on how education is changing their lives.

The experience traveled Europe and North America and garnered thousands of media impressions and in person visits.

Services:

• Creative direction

• Spacial design 

Contributor: 

• Rima Massasati,
  Art director 

• Lucas Chung,
  Spacial designer