Design for
human
creatures
U/CX & product
Experience design
Campaign & brand
My passion and focus is dedicated to building experiences, products, services, and campaigns to help consumers live a more rewarding life. Today great design is both the table stakes for engaged commerce & an enduring contribution to our shared cultural identities. We must design to add meaning & delightful spirit, but build for longevity & responsible lifecycles.
I love being a human-centric designer. It is the meeting point for so many fascinating disciplines; cultural understanding, human-centric thinking, life span design, 3 dimensional form, applied technology, aesthetics, empathy, industrial production, material science, and marketing, just to name a few. I enjoy working as collaborator, advocate, creative translator & insight finder.
The stuff I make
UX & product strategy + design
Flow analysis • Journey mapping •Persona creations • Path design • Micro copy • Spacial design • Campaign design • System design
Core to the practice of design is empathy for both the user and the means of production. We must target solutions that address the lived friction for humans who will use your product. Match that to your ability to make and maintain those solutions. Designing for the real world is the balance of insight, idea, and execution.
Sure, ideas are easy, but the right ideas and how to pull them off, thats when things get fun…
Experience
design & spacial
Systems thinking • User-centric design • Experience mapping • Production design • User testing • Design for production • Organization design
Isn’t every creative act really experience design? The principles for physical and digital UX are nearly identical. In the built world we tap more directly into the emotional lives of our audiences and give them a world to explore. While in the digital world we access metrics and analytics to guide the goal setting in district ways. Either way it is one part theater and one part behavioral economics – the fun stuff.
Creative direction & brand
Brand/ marketing strategy • Audience research • Campaign concepting • Marketing+sales assets • Advertising • Content
I prefer “creative” the adjective to “creative” the noun, but it is a long standing convention that I can live with. Brand / marketing ideas and executions are about building a world for your audience to step into and have a walk around. Any good creative idea is just a jumping off place for a multitude of expressions across messaging, experiences, and media.
