Designing for the human in all of us
Innovation design
Experience strategy
Creative leadership
My passion and focus is dedicated to building experiences, products, services, and campaigns to help consumers live a more rewarding life. Today great design is both the table stakes for engaged commerce & an enduring contribution to our shared cultural identities. We must design to add meaning & delightful spirit, but build for longevity & responsible lifecycles.
I love being a human-centric designer. It is the meeting point for so many fascinating disciplines; cultural understanding, human-centric thinking, life span design, 3 dimensional form, applied technology, aesthetics, empathy, industrial production, material science, and marketing, just to name a few. I enjoy working as collaborator, advocate, creative translator & insight finder.
Creative insight
Great work begins by discerning the essential challenges and opportunities that define your landscape. This insight-driven strategy is designed to focus our efforts and magnify your team's capabilities, ensuring that we address the most impactful areas.
Problem Identification
With a foundation in industrial design and roles as both a field researcher and team leader, I bring a unique blend of technical skill and human empathy. This combination is crucial in crafting solutions that solve problems and foster collaboration and acceptance. Participatory design enhances community engagement and ensures authentic contributions.
Empathetic Technical Design
My experience with corporate clients has honed my abilities in brand design and innovation. These skills are particularly valuable when applied to projects aimed at human impact and community betterment, tailored thoughtfully to resonate with the distinct culture and capabilities of each client.
Brand Design & Innovation
My expertise in product innovation and experience design is rooted in effective cross-disciplinary collaboration. By fostering trust and integrating diverse expertise, we uncover unique insights and refine ideas. I act as a cultural and technical mediator, creating an environment where each team member's wisdom and experience are leveraged and valued.
Cross-Disciplinary Collaboration
The stuff I make
Human-centered & impact design
Ethnographic research • community needs assessments • sustainability evaluations • empathy mapping • stakeholder engagement workshops • ideation sessions • prototype testing • systems thinking analysis • inclusive design practices • journey mapping • service blueprinting • co-design workshops
Human-centered design pivots on deep listening, active participation, and relentless advocacy for our audiences. My impact work thrives at the intersection of disciplines, blending strategic thought with a creative toolkit to forge solutions that resonate authentically and effectively. By stepping into the shoes of those we serve, and collaborating across fields, we can build ideas that are not just solutions, but catalysts for sustainable change. This is where strategy meets creativity, and where meaningful impact begins.
UX & product strategy + design
Flow analysis • Journey mapping •Persona creations • Path design • Micro copy • Spacial design • Campaign design • System design
Core to the practice of design is empathy for both the user and the means of production. We must target solutions that address the lived friction for humans who will use your product. Match that to your ability to make and maintain those solutions. Designing for the real world is the balance of insight, idea, and execution.
Sure, ideas are easy, but the right ideas and how to pull them off, thats when things get fun…
Experience
design & spacial
Systems thinking • User-centric design • Experience mapping • Production design • User testing • Design for production • Organization design
Isn’t every creative act really experience design? The principles for physical and digital UX are nearly identical. In the built world we tap more directly into the emotional lives of our audiences and give them a world to explore. While in the digital world we access metrics and analytics to guide the goal setting in district ways. Either way it is one part theater and one part behavioral economics – the fun stuff.
Creative direction & brand
Brand/ marketing strategy • Audience research • Campaign concepting • Marketing+sales assets • Advertising • Content
I prefer “creative” the adjective to “creative” the noun, but it is a long standing convention that I can live with. Brand / marketing ideas and executions are about building a world for your audience to step into and have a walk around. Any good creative idea is just a jumping off place for a multitude of expressions across messaging, experiences, and media.
