Unchain the supply chain
fighting slaver in the fishing industry
Labor Protection Network [LNP] was a high-impact organization doing life-saving work, but their organizational operations and communications lacked the clarity and systems needed to grow their influence, attract sustainable funding, and communicate their strategic value.
LPN had built visibility through years of field work and documentary exposure, but hadn’t invested in design strategy, cohesive brand development, or fundraising infrastructure.
Without clear positioning and professionalized systems, LPN risked being perceived as a heroic—but ultimately unscalable—organization. That perception threatened future funding, hindered policy influence, and weakened their ability to grow programs like their rehabilitation and training efforts. Leaving more people in danger and unsupported.
Our actions:
Performed operational audit and field research
Delivered systems improvement and staff training
Developed new messaging strategy, visual brand, and digital platforms
Created donor awareness campaign that connected with a new global audience
Within a year:
LPN’s new identity rolled out across 6 major programs
Website engagement surged with 48,000 new visitors
$160,000 in new funding secured with updated fundraising materials
Their new rehabilitation & training center launched with full donor support
Internal systems now meet international funder standards
Scaling impact locally & with global donors
LPN, a Thai human rights nonprofit featured in the Ghost Fleet documentary, had global recognition—but limited infrastructure to match. Despite their lifesaving work rescuing enslaved fishermen and advocating for trafficking prevention, they were often perceived as reactive and under-resourced. Donors were eager to help, but hesitated due to the lack of professional materials and cohesive brand narrative.
AGO stepped in to reposition LPN as a high-impact, strategic organization. We developed a breakthrough brand identity—spanning logos, presentations, tone of voice, and visual assets—that unified their various efforts under one clear story. We rebuilt their website from scratch, combining content strategy with compelling imagery and streamlined UX. Simultaneously, we audited their operations and fundraising processes, upgrading their materials and enabling them to secure general operating support.
The project turned LPN into a model of sustainable advocacy—credible to funders, compelling to partners, and deeply aligned with its mission.
New Brand Communication Tools
Donner outreach
Brand Standards & Usage
Training Sessions in Bangkok
