The Malala Fund was looking to raise global awareness around girls’ education by directly engaging young female creators. They had a powerful message and a large online following, but they wanted a real-world experience that could translate digital energy into deeper connection and lasting visibility.

Previously, their campaign relied heavily on social media (#withMalala), which sparked thousands of stories—but lacked a physical component to anchor the movement or elevate the individual voices behind it.

Without something tangible, the campaign risked fading as just another viral moment. What they needed was a space for participation, visibility, and dialogue.

We designed and launched a traveling interactive experience across Europe and North America. The exhibit included creation stations for visual advocacy, large-scale displays for social content, a recording booth for youth-led conversations, and educational content zones. It drove significant earned media, thousands of in-person visits, and deeper youth engagement with the movement.