WIRED Magazine as for a storefront design that merged the window shopping with digital purchasing in a first of its kind retail experience. We concepted and designed a cutting edge activation on the street in Soho that leveraged touch recognition technology, machine vision processing, and motion sensors to create a holiday-shopper-stopping experience. The storefront experience was a huge success receiving media attention and massive sales across the blended physical/digital experience.
Services
Creative direction
Spacial design
Interaction design
Contributor
Devin Mcgarth, Art director
Lucas Chung, spacial design
Joshua Davis, Digital design
Lucy Matchett, Creative technology