Product innovation for Colgate Palmolive

In partnership with the Colgate-Palmolive corporation, I developed an insight-based consumer product in the category of woman’s underarm protection, UAP.  Extensive research was conducted including home visits, interviews with users, and market analysis where in I developed the Reveal applicator system.  The bases of the product is a UAP that eliminates all the steps of delivery except the moment of application itself.  I created two forms, one to fit into the standard shape and uses, and the other to established its self as a new object more akin to perfume and high end lotion.