To better illustrate the ideas of brand feeling and design I was tasked with developing a suite of hypothetical transportation products as if Pepsi wanted to start a car company. I pulled from Pepsi current product line for form some and from their product marketing to define attitude in others. These drawings were used as part of a traveling lecture series by Ty Montague.

This project is really a flight of fancy that helps better understand how brand and product strategy come together.

Services

• Product ideation

• Design drawing