If you’re IT 

How do you sell a free technology to highly skeptical enterprise information technology professionals? It’s already free, but system compatibility testing and rollout doesn’t happen by it self. New tech means more headaches for IT, and more tickets means more work. 

Services

  • Creative strategy

  • Creative direction

  • Campaign direction

Agency

  • Article Group

For Chrome Browser we helped them understand what they were selling was to their audiences was their own good taste back to them. IT pros already assess Chrome Browser as the top browser option for their own software needs. So help them see that they have already picked a browser in the fight. Now it’s time to get their company’s to make as good a decision as they did. 

The central message was an insiders know kind of play. “If you’re IT you already know” that Chrome Browser is the best. We structured the messaging structure to easily prioritize the mandatories that score highest in the enterprise capability and management stack. From there we only hade to tell our audience how right they already are.